i've spent the last ten-plus years doing one thing mostly: designing packaging that people actually pick up off the shelf.
Senior Communication Designer & Brand Design Strategist
Elephant Design, Pune
Most of my work sits in FMCG — dairy, snacking, skincare, biscuits — the kind of categories where a pack has maybe two seconds to convince someone.
The job usually starts before there's even a name on anything, and goes all the way through to a system that has to hold up across dozens of SKUs and formats without falling apart. I've worked on Saffola, Epigamia, WickedGud, Mother Dairy, Himalaya, ITC Sunfeast and Reliance Smart Bazaar, and a few of those have picked up design awards along the way.
10+
years of experience
7
featured brand systems
3
design awards won