Selected Work

case studies

Nine projects — packaging, mostly, plus a few full identity systems — for brands you've probably bought something from. All done at Elephant Design, Pune. Presented as one curated sequence, not filtered by type.

Saffola Millets packaging
saffola millets masala branding · packaging
Packaging Design
Millets, reframed as a 3-minute craving.

Branding, packaging and photography direction for Saffola's push into millet snacking.

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Epigamia milkshake packaging
epigamia milkshakes packaging · system design
Packaging Design
Milkshakes sold on indulgence, not nutrition.

A packaging system for Epigamia's move from Greek yogurt into indulgent Ready-to-Drink milkshakes.

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WickedGud identity
wickedgud identity · gold award
Packaging Design Identity Design
A brand built from zero — honest, and a little wicked.

Name, identity and packaging built from zero for a new nourishment-first snack brand.

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Mother Dairy beverages packaging
mother dairy beverages packaging · system design
Packaging Design
Three drinks, one system, no confusion.

One packaging system for Mother Dairy's milkshakes, lassi and buttermilk range.

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Himalaya sheet mask packaging
himalaya sheet masks packaging · silver award
Packaging Design
A skincare routine that reads like a treat.

A packaging system for Himalaya's global sheet mask launch, across five variants.

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Sunfeast Marie packaging
itc sunfeast marie identity · packaging
Packaging Design
A legacy biscuit, quietly modernized.

Modernizing the packaging of one of India's highest-volume biscuit brands.

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Reliance Smart Bazaar logo
reliance smart bazaar identity · 1000+ stores
Identity Design Retail
One identity, sharpened for a thousand storefronts.

An identity and signage refresh across 1,000+ Reliance Smart Bazaar stores.

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PetStar packaging range
petstar packaging · system design
Packaging Design
A pharma-backed pet food brand, made to feel like a treat.

Packaging and system design launching Mankind Pharma's science-backed pet nutrition brand.

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Mahindra Car&Bike rebranded superstore
mahindra car&bike identity · gold award
Identity Design Retail
An editorial brand, rebuilt into a marketplace people actually buy from.

Identity and retail system for the rebrand from Mahindra First Choice to car&bike.

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