Rutuja Mohole — Senior Communication Designer & Brand Design Strategist

I design packaging and brand systems for FMCG brands — mostly the kind you've actually bought something from.

A few favourites

case studies

Five picks from seven projects. The full curated sequence — all packaging, identity and brand systems — lives on the Work page.

Branding, packaging and photography direction for Saffola's push into millet snacking.

Name, identity and packaging built from zero for a new nourishment-first snack brand.

One packaging system for Mother Dairy's milkshakes, lassi and buttermilk range.

A packaging system for Himalaya's global sheet mask launch, across five variants.

An identity and signage refresh across 1,000+ Reliance Smart Bazaar stores.

01 make the stigmatized feel normal.

02 cut through a genuinely crowded aisle.

03 get an old brand noticed again — without losing the trust it already earned.